We decided to enter a competition run by Rode Microphones:

We chose this as we do a lot of studio recording and use the products. And we are trying
to get the visuals to support the sound, instead of the sound supporting the visuals, which
is the usual way.

The message is “inspirational” – if you want something badly enough, then you can get it.
And after considerable brainstorming, it was decided to use a frog!