Start Date: January 19, 2020

Estimated Publication: July 31, 2020

This was actually begun as an in-house project, both as a song and as a cartoon animation, as far back as 13th April 2016. The problem was, it really didn’t work, or have any purpose, and was therefore stuck in the drawer until we knew what to do with the core idea.

Circumstances change!

We hit upon the idea of doing a multi-platform series based upon the idea of “The Greatest Story Never Told”, which encompasses both music, animation, pastel painting and sculpture, designed to show the curve of a human relationship that ended far too early. We rummaged in the drawer to see what old and unused ideas we had that could be resurrected and that could fit with the overall concept. And found this. Musically, the addition of a violin to it, particularly the absolutely screeching solo (and we mean screeching!) at the end (thanks to and the addition of the preacher (Thank you Pastor Sunday) gave it some considerable focus.

Stage 1:

White label test pressings were handed out to clubs in UK and US to see if it resonated with the type of audience we were targeting.

Stage 2:

Artwork was designed for the 12 inch sleeve for the proper run.

Here we had to decide how much of the original storyboard drawings to keep, considering that the musical “character” had changed quite a lot. In the end, it was decided to update them so that the main “character” also had a spirit character acting alongside her. We also decided to change the execution from a cartoon to 3D Animation, which is more of our core competency.